CHICAGO--(BUSINESS WIRE)--Jun 18, 2018--IRI ®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers. As the only 100 percent deterministic audiences based on purchase behavior, IRI Verified Audiences enable unprecedented personalization, targeting and messaging capabilities that improve marketing performance compared to other providers that rely on modeled behaviors.
The six new audience solutions announced today enhance IRI Verified Audiences to include audiences built on a combination of product attributes, longitudinal household purchase behavior price sensitivity, product purchase cycles and seasonal purchase patterns in a more diverse array of categories than ever before.
“IRI’s continued investment in Verified Audiences — the only audience solution capable of tailoring marketing campaigns toward households with a proven purchase history in a particular product or category — has helped our clients deliver greater relevance to their consumers and deploy their marketing resources with maximum efficiency, for optimal return,” said Nishat Mehta, president of the IRI Media Center of Excellence. “With these latest solutions, IRI clients can reach households at the most critical times in their purchase cycle or based on their price sensitivity, and improve campaigns in-flight based on frequently updated conversion data. These cutting-edge, industry-leading solutions leverage resources from IRI’s vast data assets, and demonstrate our continued commitment to leveraging data and insights to deliver the best consumer experience, driving growth for our clients.”
The six new IRI Verified Audiences solutions IRI announced today include:
IRI Purchase-Cycle, Share-of-Wallet, Price-Sensitivity, Lifestyle and In-Flight Conversion Verified Audiences are available to IRI clients today, either separately or in conjunction with IRI’s other industry-leading media capabilities. Random-Weight Verified Audiences will be available in the market later this summer.
To learn more about IRI’s Verified Audiences and how hyper-relevant targeting can drive growth for your business, please contact IRIAudiences@IRIworldwide.com.
IRI Verified Audiences Press Release: https://www.iriworldwide.com/en-US/insights/news/IRI-Announces-Next-Generation-Purchase-Based-Targeting-Capabilities-With-IRI-Verified-Audiences
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets, and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, GfK, Gigwalk, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
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PUB: 06/18/2018 10:00 AM/DISC: 06/18/2018 10:01 AM